alltrueist
ABOUT ALLTRUEIST
Fashion is an art form, a medium through which we can express ourselves and make a statement. But behind the glamour and glitz, lies a dark side to the fashion industry - one of exploitation and questionable practices.
At AllTRUEist, we believe that fashion should be more than just a superficial pursuit, it should be a means of creating a better world.
OUR JOURNEY
2015
ALLTRUEIST IS ESTABLISHED
Founded in Canada as one of the first multi-brand sustainable fashion retailers.
2015
INTRODUCTION OF HANDBAGS
Launched our handbag collection with PETA award winner Alexandra K. from Poland.
2016
LAUNCHED BIO-BASED VEGAN LEATHERS
In partnership with Alexandra K. was among the first retailed in North America to launch with Piñatex (pineapple fiber) products.
2018
POP-UP STORE OPENING
First pop-up store opened in the affluent neighborhood of Westmount, QC & multicity events.
2020
FIRST CAPSULE COLLECTION
First sustainable clothing collection with Designer Maryna Danko debuted.
2023
ALLTRUEIST BRAND LAUNCH
Made-to-order knitwear, shoes and more coming soon...
DRIVEN BY PURPOSE
From the desire to combine luxury fashion with ethical values, our brand was founded.
Our founder, Marcus Aliaga, was disappointed by the limited options for high-end and sustainable professional attire. Determined to set a new standard in fashion, he took the initiative to establish a brand that aligns luxury and ethics.
Since our founding in 2015, ALLTRUEIST has been at the forefront of the sustainable fashion movement. We take greenwashing seriously, and thoroughly vet our brands to ensure they meet our high standards.
As we expand into growing our own ALLTRUEIST label, the same care goes into our production, ensuring that our brand stands behind what we sell.
Ecommerce doesn't come without its consequences, we work with Shopify to counter our carbon emissions, and help fund innovative companies, to learn more CLICK HERE.
STANDARDS
We are dedicated to offering luxury fashion that is not only elegant and refined, but also responsible and eco-conscious. Our curated collection of handbags and luxury shoes are expertly chosen to meet the highest standards of luxury and environmental stewardship.
VALUES
We understand that true luxury is not only about the price tag, but about exceptional craftsmanship, premium materials, and timeless designs that stand the test of time. All of our brands are meticulously selected for their commitment to responsible design and green practices, allowing you to indulge in luxury fashion without compromising your values.
CURATION
We have a meticulous selection process that is dedicated to curating only the best and innovative brands that prioritize environmentally conscious design, responsible production and innovative materials.
We are constantly pushing the boundaries of luxury fashion by providing a collection that is both sophisticated and responsible. From the ethical sourcing of materials to the masterful craftsmanship, we take immense pride in carefully selecting luxury products that truly embody the concept of "luxury with a conscience." Our strict selection process ensures that every piece in our collections not only exude refinement but also align with our commitment to sustainability, ethical production and attention to detail.
TRANSPARENCY
Sustainability in fashion is a complex issue, and it is important to approach it with a realistic and discerning mindset. It is essential to be mindful that sustainability and veganism are not mutually inclusive concepts in the fashion industry.
Not all brands that claim to be sustainable truly prioritize environmental and ethical considerations, and not all vegan brands are necessarily sustainable.
Unfortunately, the issue of greenwashing is prevalent in the industry, and it is crucial to approach these claims with a critical eye and thoroughly research a brand's practices before supporting them.
We recognize that sustainability is a journey, not a destination and we carefully select brands & materials that are actively working towards making a positive impact as there is no "perfect" brand.
Your support in this mission is a motivation for us to continue promoting and supporting brands that align with our values of ethics, sustainability and luxury, and that are making a genuine effort to create a better future.
Together, with all our baby steps, we can make a real difference.
#GIVEAF#CK
FOUNDER
MARCUS ALIAGA
Marcus' 25 years of experience in the luxury fashion industry in the USA, with roles ranging from Creative Direction to Buying, luxury Retail Management and brand training for prestigious brands such as Chanel, Prada, Armani, and more makes him a visionary leader.
His entrepreneurial spirit and passion for sustainability help drive the company's mission to be a catalyst for positive change in the industry.